Certified Wine Programme
Rules of membership firmly focussed on quality…
Waiheke Island’s wine production represents less than 1% of New Zealand’s production, which in turn represents under 1% of the world’s export wine sales. With just 216 hectares under vine, shared among 30 growers, it is axiomatic that winegrowing on Waiheke is small-scale.
Volumes are low and economic viability depends heavily on the ability to achieve quality standards that justify a loyal following at the price levels needed for mainly ‘boutique’ operations.
The WWA Constitution has long recognised the need for all members to pursue high standards in the vineyard, winery and product presentation.
In 2007 this was taken further with the establishment of minimum standards for use of an approved Certification Trade Mark on labels and promotional material.
This trade mark is being progressively introduced for wines that meet the three benchmark standards detailed in the Constitution, ie:
- That they are made from 100% Waiheke Island grapes
- That the grapes are grown in vineyards that are members of an internationally recognised and audited sustainability programme
- That the wine has met the sensory evaluation, fault analysis and winery audit standards which apply for Export Eligibility